I have been involved in numerous re-brands. From an entire LGA (Warringah Council flannel flower to the ‘W’ logo (the council later merged to become Norhtern Beaches Council). In this case, the new brand was designed by an external agency and I was the brand design lead in the implementation of the brand across all areas of council. I set up Sharepoint to allow staff to easliy access new brand assets.
For all re-brands, I take on all aspects – from writing the guidelines, to designing the collateral, templates, websites, social media and the implementation across all channels. Brand consistency is crucial.
BEING Mental Health Consumers
I designed and implemented the complete re-brand of this mental health not-for-profit. I am very proud of this re-brand. Please take a look through the new brand guidelines to learn about the brand’s very particular meaning. I was the sole designer.
Existing Logo
New Brand
SafeMate Medical Device Start Up
SafeMate is a fantastic use of QR code to quickly give paramedics medical information of an individual. Their existing logo, although visually attractive, did not relay the message that this was a life saving medical device. I re-designed the logo and created their new brand.
Existing Logo
New Brand
Cowgirl Graphics 